I am an Iowa native and have shopped at Hy-Vee for groceries since I was a little girl. I know the stores inside and out, and I have loved watching Hy-Vee stores continually add new ideas and products marketed towards moms like me. (I LOVE the online ordering and delivery!!) However, I was a bit unsure of this F&F Store opening in my local Ankeny (north) store. Had Hy-Vee gone too far by offering clothing now?
Last week I headed to F&F to check out the new clothing line.
F&F is a British-inspired fashion label that carries affordable clothing for the whole family.
I was pleasantly surprised with the great selection for myself, my husband, and my two elementary-aged boys. The little girl items were darling as well.
F&F is an international brand, which is available in 20 countries throughout Europe, Middle East and Asia. Des Moines has two F&F locations—North Ankeny Hy-Vee and Fleur Hy-Vee stores.
I was immediately greeted by two ladies who work at F&F. A majority of my clothing comes from local boutiques, and I always enjoy being greeted right away.
They asked if I knew about the line, and if I knew about the sizing. Admittedly, I was a bit nervous about “British Clothing” and whether it would look good on my “mom body”.
I am thankful the F&F ladies approached me because I didn’t realize the hangers showed European sizes. The ladies showed me where to look on the garment’s tag to see the US size. Ladies—DO NOT WORRY about the sizing on the hangers! It’s super easy to learn where the US sizes are. No math required.
I loaded up my dressing room with items from every rack so I could try a little bit of everything. F&F has a great assortment of tops, leggings, boots/shoes, and even pajamas!
EVERYTHING fit just as I expected it! I found the US sizes run true to size. I wouldn’t hesitate to purchase something from the rack without trying it on next time. All of the fabrics were excellent quality, and each piece had some kind of great detail like a belt, contrasting fabrics, or fun design.
I ended up taking home the navy blue long vest, the striped tunic, and two sleeveless blouses. I also made the decision that I should ditch the college shorts and t-shirts for pajamas and grabbed an F&F night shirt, which might just be the best item I’ve purchased in a long time. Their pajamas would make excellent holiday gifts–they are so soft!
The displays paired items together to help you shop for outfits. I bought this blue, belted sweater vest, it’s so versatile and comfortable.
This entire outfit is from F&F! The shirt, purse, leggings, and booties!
This striped tunic is now in my closet! The fabric is thick and comfortable.
I brought home the pajama shirt on the left! Be sure to check out their entire selection of loungewear.
I couldn’t leave without checking out their purses and booties. I will be going back for the booties very soon. They are super comfortable and stylish! The purses would be great additions to any of the outfits I tried on as well.
I will definitely be shopping at F&F again. It is a great way to pick up a new outfit–and milk–in one stop!
Find more info about Hy-Vee on social media:
- Website: Hy-Vee.com
Giveaway
And now in this season of giving, Des Moines Moms Blog along with F&F Clothing for Hy-Vee is giving away a $100 Hy-Vee gift card to help celebrate the opening of the F&F for Hy-Vee in Des Moines!
What are you most excited about checking out from F&F Clothing?
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We shop at West Lakes HyVee.
I have been wanting to check this out – I shop at the Hy-Vee on Fleur, which has F&F now too.
Valley west
I shop WDM, but looking forward to checking out the styles next time I’m at Fleur Drive!
I shop at the north Ankeny location!
We most often stop at the Southridge Hyvee, but also Park Ave. and Fleur.
I’m excited to try on – the clothes look cute!!
I shop at the Waukee Hyvee..I wonder if they’ll pick up a clothing section for F&F?
We shop at Windsor Heights HyVee the most.
I shop at Prairie Trails in Ankeny but have hit the North Ankeny location to try the F&F clothes! So cute!!!
I shop at HyVee on Fleur 🙂
Ames but we often met in Ankeny for free kids’ night with all the cousins!
We just got some boys clothes from the Ankeny store. Great stuff!
I shop at the HyVee on Jordan Creek Parkway. Such friendly staff there!
Windsor heights but look forward to checking out the clothing line
I shop at Waukee, but will make a trip to Ankeny just to check it out!
I shop @ Waukee!
WDM, on Grand.
West Lakes mainly..sometimes Waukee.
both Ankeny locations
Waukee
I shop at the Urbandale HyVee. And my husband picks up what I forgot on his way home from work at the Ankeny HyVee on Oralabor ?
I usually shop at Grand and EP True, but I also at 50th and Mills Parkway.
UrbanDale
Ankeny North is a convenient store for me.
Ankeny
love these clothes
Ankeny North
What sizes do they have?
I believe XS through women’s size 16, but I’m not completely sure. Thanks for reading the blog post!