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F and F Clothing for Hy-Vee: Grocery Shopping Meets Fashion + A Giveaway!

This post is sponsored by Hy-Vee through ALIVE Influencer Network. All opinions are my own. 

I am an Iowa native and have shopped at Hy-Vee for groceries since I was a little girl. I know the stores inside and out, and I have loved watching Hy-Vee stores continually add new ideas and products marketed towards moms like me. (I LOVE the online ordering and delivery!!) However, I was a bit unsure of this F&F Store opening in my local Ankeny (north) store. Had Hy-Vee gone too far by offering clothing now?

Last week I headed to F&F to check out the new clothing line.

F&F Clothing

F&F Women’s Clothing

F&F Clothing

F&F Men’s Clothing

F&F Clothing

F&F Boy’s Clothing—check out those prices!

F&F Clothing

F&F Girl’s Clothing—super trendy!

F&F is a British-inspired fashion label that carries affordable clothing for the whole family.

I was pleasantly surprised with the great selection for myself, my husband, and my two elementary-aged boys. The little girl items were darling as well.

F&F is an international brand, which is available in 20 countries throughout Europe, Middle East and Asia. Des Moines has two F&F locations—North Ankeny Hy-Vee and Fleur Hy-Vee stores.

I was immediately greeted by two ladies who work at F&F. A majority of my clothing comes from local boutiques, and I always enjoy being greeted right away.

They asked if I knew about the line, and if I knew about the sizing. Admittedly, I was a bit nervous about “British Clothing” and whether it would look good on my “mom body”.

I am thankful the F&F ladies approached me because I didn’t realize the hangers showed European sizes. The ladies showed me where to look on the garment’s tag to see the US size. Ladies—DO NOT WORRY about the sizing on the hangers! It’s super easy to learn where the US sizes are. No math required.

F&F Clothing

Can you find the US Size? Once you know how to read the labels, you’re set!

I loaded up my dressing room with items from every rack so I could try a little bit of everything. F&F has a great assortment of tops, leggings, boots/shoes, and even pajamas!

F&F Clothing

EVERYTHING fit just as I expected it! I found the US sizes run true to size. I wouldn’t hesitate to purchase something from the rack without trying it on next time. All of the fabrics were excellent quality, and each piece had some kind of great detail like a belt, contrasting fabrics, or fun design.

F&F Clothing

I ended up taking home the navy blue long vest, the striped tunic, and two sleeveless blouses. I also made the decision that I should ditch the college shorts and t-shirts for pajamas and grabbed an F&F night shirt, which might just be the best item I’ve purchased in a long time. Their pajamas would make excellent holiday gifts–they are so soft!

F&F Clothing Hy Vee

The displays paired items together to help you shop for outfits. I bought this blue, belted sweater vest, it’s so versatile and comfortable.

2016-11-22-11-56-49This entire outfit is from F&F! The shirt, purse, leggings, and booties!

F&F Clothing

This striped tunic is now in my closet! The fabric is thick and comfortable.

F&F Clothing

I brought home the pajama shirt on the left! Be sure to check out their entire selection of loungewear.

F&F ClothingI couldn’t leave without checking out their purses and booties. I will be going back for the booties very soon. They are super comfortable and stylish! The purses would be great additions to any of the outfits I tried on as well.

F&F ClothingI will definitely be shopping at F&F again. It is a great way to pick up a new outfit–and milk–in one stop! 

Find more info about Hy-Vee on social media:


And now in this season of giving, Des Moines Moms Blog along with F&F Clothing for Hy-Vee is giving away a $100 Hy-Vee gift card to help celebrate the opening of the F&F for Hy-Vee in Des Moines! 

What are you most excited about checking out from F&F Clothing?


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30 Responses to F and F Clothing for Hy-Vee: Grocery Shopping Meets Fashion + A Giveaway!

  1. Chrissy E December 10, 2016 at 1:18 pm #

    We shop at West Lakes HyVee.

  2. Kristeenajo December 10, 2016 at 1:21 pm #

    I have been wanting to check this out – I shop at the Hy-Vee on Fleur, which has F&F now too.

  3. Jill December 10, 2016 at 2:13 pm #

    Valley west

  4. Kristen December 10, 2016 at 3:51 pm #

    I shop WDM, but looking forward to checking out the styles next time I’m at Fleur Drive!

  5. Holly Figueroa December 10, 2016 at 4:35 pm #

    I shop at the north Ankeny location!

  6. Abigail December 10, 2016 at 5:22 pm #

    We most often stop at the Southridge Hyvee, but also Park Ave. and Fleur.

  7. Courtney December 10, 2016 at 5:24 pm #

    I’m excited to try on – the clothes look cute!!

  8. Sarah December 10, 2016 at 5:31 pm #

    I shop at the Waukee Hyvee..I wonder if they’ll pick up a clothing section for F&F?

  9. Erica Nease December 10, 2016 at 7:13 pm #

    We shop at Windsor Heights HyVee the most.

  10. Heidi W December 10, 2016 at 7:17 pm #

    I shop at Prairie Trails in Ankeny but have hit the North Ankeny location to try the F&F clothes! So cute!!!

  11. Christi December 10, 2016 at 9:46 pm #

    I shop at HyVee on Fleur 🙂

  12. Autumn December 11, 2016 at 12:45 am #

    Ames but we often met in Ankeny for free kids’ night with all the cousins!

  13. Molly Norton December 11, 2016 at 3:01 am #

    We just got some boys clothes from the Ankeny store. Great stuff!

  14. Kristen December 11, 2016 at 7:06 am #

    I shop at the HyVee on Jordan Creek Parkway. Such friendly staff there!

  15. Sylvia December 11, 2016 at 8:51 am #

    Windsor heights but look forward to checking out the clothing line

  16. Shelby December 11, 2016 at 3:02 pm #

    I shop at Waukee, but will make a trip to Ankeny just to check it out!

  17. Lisa December 11, 2016 at 6:59 pm #

    I shop @ Waukee!

  18. Jessica December 12, 2016 at 4:27 am #

    WDM, on Grand.

  19. Eryka December 12, 2016 at 4:32 am #

    West Lakes mainly..sometimes Waukee.

  20. Kari Hemme December 12, 2016 at 4:49 am #

    both Ankeny locations

  21. Kylee December 12, 2016 at 1:30 pm #


  22. GRJ December 12, 2016 at 4:34 pm #

    I shop at the Urbandale HyVee. And my husband picks up what I forgot on his way home from work at the Ankeny HyVee on Oralabor ?

  23. Jennifer
    Jennifer December 12, 2016 at 8:08 pm #

    I usually shop at Grand and EP True, but I also at 50th and Mills Parkway.

  24. Heidi December 12, 2016 at 8:12 pm #


  25. Anna P December 12, 2016 at 8:52 pm #

    Ankeny North is a convenient store for me.

  26. Chris Swanson December 13, 2016 at 5:12 am #


  27. Cindy December 13, 2016 at 5:15 am #

    love these clothes

  28. Mandi Swanson December 13, 2016 at 5:15 am #

    Ankeny North

  29. hueyelle December 19, 2016 at 7:26 pm #

    What sizes do they have?

    • Katie Nyberg
      Katie Nyberg December 20, 2016 at 11:39 pm #

      I believe XS through women’s size 16, but I’m not completely sure. Thanks for reading the blog post!

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