I am an Iowa native and have shopped at Hy-Vee for groceries since I was a little girl. I know the stores inside and out, and I have loved watching Hy-Vee stores continually add new ideas and products marketed towards moms like me. (I LOVE the online ordering and delivery!!) However, I was a bit unsure of this F&F Store opening in my local Ankeny (north) store. Had Hy-Vee gone too far by offering clothing now?
Last week I headed to F&F to check out the new clothing line.
F&F is a British-inspired fashion label that carries affordable clothing for the whole family.
I was pleasantly surprised with the great selection for myself, my husband, and my two elementary-aged boys. The little girl items were darling as well.
F&F is an international brand, which is available in 20 countries throughout Europe, Middle East and Asia. Des Moines has two F&F locations—North Ankeny Hy-Vee and Fleur Hy-Vee stores.
I was immediately greeted by two ladies who work at F&F. A majority of my clothing comes from local boutiques, and I always enjoy being greeted right away.
They asked if I knew about the line, and if I knew about the sizing. Admittedly, I was a bit nervous about “British Clothing” and whether it would look good on my “mom body”.
I am thankful the F&F ladies approached me because I didn’t realize the hangers showed European sizes. The ladies showed me where to look on the garment’s tag to see the US size. Ladies—DO NOT WORRY about the sizing on the hangers! It’s super easy to learn where the US sizes are. No math required.
I loaded up my dressing room with items from every rack so I could try a little bit of everything. F&F has a great assortment of tops, leggings, boots/shoes, and even pajamas!
EVERYTHING fit just as I expected it! I found the US sizes run true to size. I wouldn’t hesitate to purchase something from the rack without trying it on next time. All of the fabrics were excellent quality, and each piece had some kind of great detail like a belt, contrasting fabrics, or fun design.
I ended up taking home the navy blue long vest, the striped tunic, and two sleeveless blouses. I also made the decision that I should ditch the college shorts and t-shirts for pajamas and grabbed an F&F night shirt, which might just be the best item I’ve purchased in a long time. Their pajamas would make excellent holiday gifts–they are so soft!
The displays paired items together to help you shop for outfits. I bought this blue, belted sweater vest, it’s so versatile and comfortable.
This striped tunic is now in my closet! The fabric is thick and comfortable.
I brought home the pajama shirt on the left! Be sure to check out their entire selection of loungewear.
I couldn’t leave without checking out their purses and booties. I will be going back for the booties very soon. They are super comfortable and stylish! The purses would be great additions to any of the outfits I tried on as well.
Find more info about Hy-Vee on social media:
And now in this season of giving, Des Moines Moms Blog along with F&F Clothing for Hy-Vee is giving away a $100 Hy-Vee gift card to help celebrate the opening of the F&F for Hy-Vee in Des Moines!
What are you most excited about checking out from F&F Clothing?