Passionate About Des Moines
and the Moms Who Live Here

Featured Business Highlight: Swell Shop for Baby

Have you been to Swell Shop for Baby yet? This little gem of a store is located in the Shops at Roosevelt’s beautiful cultural district. Swell has been in open for a little over a year and Des Moines is lucky to have them! We LOVE this little shop and we know you will, too.

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From the Owner (Jaimee):

At Swell, we make shopping with us an almost old-fashioned experience. We know many of our customers by name and love to see them come back again and again to find the most unique and special items. We attempt to engage our customers in every way, from providing unique products to our knowledgeable staff who are able to truly LISTEN to each customer’s needs and direct him or her appropriately. We offer a customer reward program to benefit repeat customers. We OFFER free gift wrap – we don’t wait for our customers to ask for it! At any given time a customer walking into our store will be greeted warmly, asked for input on a new product we are considering, or given samples to try out. And, ultimately, we only bring products in that we can 100 percent stand behind which allows us to honor a very liberal return policy. We want to do whatever it takes to keep our customers loving Swell!

When you walk into the shop you feel like you are stepping into a fairytale. Their products are exactly on trend and ADORABLE. If you are looking for a one-of-a-kind gift, this is the place to go. Take advantage of their gift guide and their knowledgeable staff.

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More about Swell

Many of the brands you will find at Swell are not sold anywhere else in the area. Items that people previously had to order online are now available here to see and touch in person! A few examples of these brands are BabyHome, Storksak, Stokke, and Ems.

Swell just added Sophie La Giraffe Baby skincare, which is certified organic and natural, and Paige Lauren clothing, which is made in the USA.

As much as possible, Swell tries to provide organic or made-in-the-USA products.

The owners of Swell visit no fewer than six market trade shows throughout the year in different parts of the country. Doing this allows them to see many different products and learn how they perform differently in different parts of the country. Continuing to bring in new and quality products is something they take very seriously.

Contact Swell

Shops at Roosevelt
857 42nd Street
Des Moines, Iowa 50312

Phone: 515-226-8871

Monday – Friday 9 a.m. – 6 p.m.
Saturday 8 a.m. – 4 p.m.
Closed Sunday


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